Web Worries

With the ever-changing online society, keeping your business digitally updated is an ongoing task that also requires investment. For many businesses, it can be difficult to summon up the courage to move away… Continue reading →

The Power Of Research

Investing in research is a strategic commitment, which is essential for growth and engagement. Well-conducted, thorough research is vital to the success of any new product launches and marketing campaigns. Research provides insights… Continue reading →

Celebrity Endorsements, can anyone do it right?

Brands spending money on celebrity endorsements is nothing new. For big time companies, landing the latest and most famous celebrity can translate to millions of dollars in sales. Celebrities are carefully selected to… Continue reading →

Are you a multi-faceted marketer?

In today’s technologically advanced society, marketing has become wittier then ever to keep up with the ever-evolving demands of consumers. *Introducing* the multi-faceted marketer! Master communicators have seen themselves adapting to this evolution… Continue reading →

Instagram #competitions and your brand

Not only can #Hashtags be a lot of fun, but they are also becoming an integral part of how we communicate online. After originating on Twitter, hashtags have quickly adopted other social media… Continue reading →

The Easter Bunny is on his way

The Easter holiday sees Australians spending over $3 billion dollars, and whilst Easter isn’t exactly in the pole position for a marketers dream (see: Christmas) – that’s a lot of eggs. As mentioned… Continue reading →

Distracted? – TD develops visual outdoor campaign

If you’ve ever been guilty of paying too much attention to your hand held devices and not enough attention to what’s going on around you – you need to read this. “Almost one… Continue reading →

TD develops an online e-Learning Portal at the forefront of teaching resources

TD recently launched a dedicated online educational resource targeting the Point of Market Entry (POME) in secondary schools Australia-wide, on behalf of Procter & Gamble brands; Herbal Essences, head & shoulders, Gillette, Oral-B… Continue reading →

Devil Babies deliver big ROI

Here at TD we are always exploring new forms of advertising. A recent campaign which caught our attention is the hilariously frightening  “Devil Baby Attack”. This marketing stunt featured New Yorkers, full of… Continue reading →

Valentine’s Day; an Advertisers Dream Date

Have you got that loving feeling yet? Don’t worry; you will when you take advantage of the magnificent marketing opportunities that Valentine’s Day offers. According to the all-knowing Wikipedia, St. Valentines Day began… Continue reading →