TD develops Schwarzkopf Facebook Competition & Microsite
TD were briefed on developing a competition for Schwarzkopf, with the purpose of driving traffic to their Schwarzkopf Professional Facebook page. The key objectives were to increase page “Likes,” generate conversation on the Schwarzkopf Facebook timeline and overall create noise about the brands Professional Facebook page.
TD developed a suite of creative assets aligned to their current market collateral. This premium concept was executed across various digital touch points including; a competition microsite and facebook Milestone banner. The design aimed to support Schwarzkopf’s high-end brand positioning and stand out against current facebook advertising clutter.
TD managed the campaign throughout all phases, from mechanic, build, design and collating of entries. A microsite was specifically developed to direct users from the Schwarzkopf facebook page, allowing entrants to avoid having to disclose personal information via the “Allow Access” facebook App. As a result, Schwarzkopf were able to minimise any entry deterrents to increase conversion. After competition submission, entrants were automatically directed back to facebook enabling a seamless user journey.
If you want to see the campaign live and even enter, click here!