Why is the world shifting to Email Marketing?
At TD, we specialise in low-cost yet highly effective email marketing for all industries. Our past work for clients such as L’Oreal, Hungry Jack’s, Clearasil, Oral-B and more, have proven the effectiveness of delivering a campaign message directly to the inbox of potential customers.
Whilst the strategy of direct mail is nothing new, the channel through which a direct mail campaign is being transmitted is.
So, why is email marketing the way forward?
- Increased Consumer Engagement
Can your 4-colour DL flyer include streaming video and interactive HTML-5 coding to immerse targets in your brand and leave a lasting impact? Didn’t think so. Email marketing can. Just take a look at TD’s recent L’Oreal campaign for shu uemura where we embedded a full HD video, delivered straight to the inbox of beauty-addicts Australia-wide. Not to mention, this can be accessed from desktop computers, laptops, tablets or Smartphones (this means your brand is inescapable).
- Focus on Measurement and Customer Intelligence
Email marketing allows brands to track open rates, click-throughs, on which devices, at what time and if these lead to a sale. Marketing is currently moving to a state where data is king. Brands want to know everything about their target markets in order to tailor message delivery and maximise on investment. A properly developed eDM will achieve this.
- Lower Cost Marketing
Gone are the days of spending a fortune on artwork development, print and distribution, then waiting to see if sales spike. Now, costs are limited to development of artwork and online distribution only. If you want to see over a 9,500% ROI rate than direct mail only; this is the way to go (HBR: 2012). Plus, this way you’re not relying on school kids dumping your expensive artwork in the gutter because they can’t be bothered to finish their paper run.
With marketing spend being cut across organisations all over the world, we think it’s time to put down the flyer and delve in to the world of email marketing.
To see where your next campaign can take your brand, get in contact with us and we’ll transform the way you speak to your customers – it’s cheaper than you think.
Related articles
- 5 reasons why Email Marketing is still King (scarletdigital.wordpress.com)
- Email Marketing: It Matters Today More than Ever Before (nutsinthepie.wordpress.com)
- Email Marketing (marwan1408.wordpress.com)
