The Easter Bunny is on his way
The Easter holiday sees Australians spending over $3 billion dollars, and whilst Easter isn’t exactly in the pole position for a marketers dream (see: Christmas) – that’s a lot of eggs.
As mentioned in previous posts, holiday advertising is a fantastic way for brands to strike up a conversation with their audiences – it gives them something to “advertise” about.
Check out the latest and greatest Easter-related campaigns from around the world:
Perhaps our favourite Easter campaign is one from 2013; the Easter Bunny Apology Tour. This was developed for the brand Unreal Candy, an American confectionary company started by teenager Nicky Bronner.
This campaign follows the Easter Bunny apologising for the Easter treats he’s delivered in the past. He claims he didn’t know about the artificial ingredients, corn syrup, preservatives etc., found in his treats. After recognising he’s done the wrong thing, he resolves to changing his ways and encourages everyone to join him in his campaign against nasty treats.
This campaign perfectly exemplifies holiday advertising done right – the holiday directly applies to the brand and highlights its USP in an entertaining and engaging way.
Video:
On that note, TD wishes all of its clients, blog followers and friends a sweet little break; we hope you get the chance to be a little bad yourselves…
